Professional Fighters League and Sportsicon Announce PFL Metaverse Experience

The
Professional Fighters League is joining the Metaverse ahead of
the upcoming
2022 PFL Championships on Nov. 25 in New York City.

On Thursday, the PFL announced in a press release they joined
forces with NFT platform SportsIcon in the creation of the “PFL MMA
Metaverse” experience. The league stated mixed martial arts fans
could engage with PFL content in new and immersive ways.

“I am excited to announce the Professional Fighters League is
partnering with industry leader SportsIcon to create the PFL’s
innovative MMA Metaverse experience for fans around the world,”
said PFL CRO Jon Tuck. “The
PFL’s new Metaverse platform will drive increased fan engagement as
well as provides league sponsors with organic activation
opportunities within this new and interactive space.”

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“SportsIcon is a leading Web3 innovator
dedicated to sport. We have a mission to bring fans closer to the
sport they love, be that through NFTs, the Sports Metaverse, or
supporting Future Icons. We are delighted to partner with the PFL,
an incredibly forward-thinking organisation crafting the future of
MMA for fans, fighters and brands.” SportsIcon Co-Founder and COO,
Alexi Yovanoff. “We are thrilled to get going and bring the best of
Web3 to the PFL family.”

The 2022 PFL Championships will go down at the Hulu Theater in in
New York City on Nov. 25. The organization’s first pay-per-view
card will be headlined by a 155-pound clash between Kayla
Harrison and Larissa
Pacheco.